Market Size

Tens of Billions US Dollars

Telegram user base – 800M active users worldwide. Global Reach: 38% Asia, 27% Europe, 21% Latin America, 8% Middle East & North Africa – P2E emerging market. Demographic diversity: 31% aged 25-34, Gender: 58.6% male, 41.4% female – aligns with casual gaming demographics.
In 2022, the market size of the major competitive game genre – Board & Card – was 27 billion USD.
Android gamer Advertising monetization rates range from $0.07 to $0.33 per day per user; with an average of $0.20/day/user.
In 2021, monthly advertising spending on WeChat Mini Games exceeded 150 million US dollars (according to Tencent’s latest official report published in 2022). WeChat's mini-games saw impressive success with over 50 casual games making more than $1.55 million in annual revenue per game, and 7 games surpassing $15.5 million in revenue per game.
In 2023, WeChat mini-games users reached 1 billion, including all games and genres.
In 2023, WeChat mini-games MAU is between 400 million - 500 million.

Estimated TG Games market size: $25 million - 250 million target users (30% Telegram users) x ($0.20 ad revenue - $0.1 estimated revenue sharing with users).

PreviousMarket Opportunity NextFor Users

Last updated 12 months ago

Market Size

Tens of Billions US Dollars

Telegram user base – 800M active users worldwide. Global Reach: 38% Asia, 27% Europe, 21% Latin America, 8% Middle East & North Africa – P2E emerging market. Demographic diversity: 31% aged 25-34, Gender: 58.6% male, 41.4% female – aligns with casual gaming demographics.
In 2022, the market size of the major competitive game genre – Board & Card – was 27 billion USD.
Android gamer Advertising monetization rates range from $0.07 to $0.33 per day per user; with an average of $0.20/day/user.
In 2021, monthly advertising spending on WeChat Mini Games exceeded 150 million US dollars (according to Tencent’s latest official report published in 2022). WeChat's mini-games saw impressive success with over 50 casual games making more than $1.55 million in annual revenue per game, and 7 games surpassing $15.5 million in revenue per game.
In 2023, WeChat mini-games users reached 1 billion, including all games and genres.
In 2023, WeChat mini-games MAU is between 400 million - 500 million.

Estimated TG Games market size: $25 million - 250 million target users (30% Telegram users) x ($0.20 ad revenue - $0.1 estimated revenue sharing with users).

PreviousMarket Opportunity NextFor Users

Last updated 12 months ago