> For the complete documentation index, see [llms.txt](https://tg-games.gitbook.io/whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tg-games.gitbook.io/whitepaper/value-proposition/pain-points-and-solution.md).

# Pain points & Solution

### In Telegram & TON, marketing tooling & monetization support is insufficient

#### Telegram vs WeChat

| CORE INFRA.                           | WECHAT GAMES                      | TELEGRAM GAME                                            |
| ------------------------------------- | --------------------------------- | -------------------------------------------------------- |
| MAU of Platform                       | WeChat total users 1300 million   | Telegram total users 800 million                         |
| <p>Mini-game</p><p>Growth Service</p> | WeChat Ads  Discover - Game       | No precision marketing                                   |
| Monetization                          | WeChat Pay & WeChat Ads           | Only Payments                                            |
| Gamers                                | 400 million (>30% of total users) | <p>Estimated gamers</p><p>>250 million (800Mn x 30%)</p> |

### Solution

Free-To-Play & rewards for user acquisition and retention, scale with Tournaments, multiple monetisation benefiting all stakeholders.  Advertisers & Merchants’ portal to join TON & Telegram.